Purdue University | CGT 20400 (Introduction to Themed Entertainment)
Semester Group Project | The Lost Valley of AncientsOriginal themed land concept exploring story-driven placemaking, attraction design, and land-level feasibility.
A collaborative concept-development project for Purdue’s themed entertainment design program. Our team created an original adventure land built around a lost jungle civilization, complete with faction-based world-building, guest journey design, attraction concepts, land layout, visual language, and high-level business feasibility. I contributed to the land concept, story development, attraction planning, layout thinking, and feasibility/budget framing.
What It Is:
Original themed land concept, collaborative student project, objective was to create a coherent land with story, attractions, and business rationale.
What I Did:
Concept development and world-building
Attraction and guest experience ideation
Land planning / layout collaboration
Business model and budget benchmarking support
Presentation synthesis / story structuring
Design Challenge:
Create an original, non-IP adventure land that still feels commercially viable, emotionally legible, and broad enough to support multiple guest types
Process / Project Management:
Early concepting and mood-board work
Guest journey design
Factions and narrative structure
Land look-and-feel
Attraction mix
Layout and backstage thinking
Revenue model / feasibility / benchmarking
